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Publicity from 2018 Contest

Storytelling, Video & Voting Tips

Here are a few tips to help you tell your story, make your video, and get your supporters to vote for your entry.

Storytelling Tips

  • Focus on the core question. Your video or photo plus written response should answer the question, “What makes your business one of the best small businesses in your community?” Focus on the dreams you have for your business.
  • Share what’s special about your people. Share your character, your company values, and the unique personalities of your staff.
  • Show emotion. Emotion helps viewers connect with you. Show humor, enthusiasm, passion. And smile. It’s true. If you’re having fun, your viewers will, too.
  • For video, show us, don’t just tell us. You can say a lot about your business just by showing parts of your business. Put your speaker in front of an attractive background or a setting that has meaning for your company.

Video Tips

Voting Tips

  • Get at least 100 votes for your entry. To be eligible for the contest, you will need to get at least 100 votes for your entry between January 10, 2018, and February 14, 2018 at 5 pm EST. Your final vote count will boost your score in the judging process, so share your entry widely with your family, friends, customers and supporters. People can vote for your entry on this website and may vote 1 time per hour.
  • Use the “VOTE for Me” badge from this page. Just copy the graphic to your website, email, or social media and link it to your entry page. Click here to download "VOTE for Me" badge
  • Share your entry using the SHARE buttons under your entry. You can easily share your entry on Facebook, Twitter, Google+, and Email with just a click or two.

Remember the Contest Requirements

MiniMatters Video + Marketing, a SCORE-advised business, provided us with these tips for making contest videos. For dozens of other video ideas, visit and subscribe to their Video Marketing Blog.