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Neomega Nutritionals, LLC

Submitted by: Judit Beres
Business Website: http://www.neomega3.com
State: North Carolina
City: Cary

Business Description

Our company's mission is to harness the power of healing herbs and botanicals and create innovative, ground breaking food and skin care products with them.

What makes your business one of the best small businesses in your community?

We harness the power of healing herbs and botanicals in every bottle of avocado oil. Our products are innovative, great tasting and versatile, great for many culinary applications. Not only we are innovating in the kitchen we are advocating for clean eating and sustainable living in our communities. We partner with local organizations to support their mission in susutainable farming and environmental protection. For instance we partnered with the Carolina Farm Stewardship and CompostNow last year to raise awareness of the work they do and donated 5% of our online sales to these organizations. Our mission is to spread the message that choosing clean, healthy foods to eat is just one part of the cycle of sustainability. We feel that it is our duty and mission to educate consumers about how the choices they make in grocery shopping, packaging, and waste disposal affect not only their health but our Planet's future as well.

The following responses will be considered in judging for a SCORE Award.

How has working with a SCORE mentor helped your business?

Working with SCORE has made all the difference for my business. I have met with my mentor at the very first stages of starting my business even before I had a product on the market. We discussed all aspects of starting a product based business and financials involved. We covered marketing, branding, sourcing of ingredients, manufacturing costs and created a pro forma with all expected costs and expected sales goals that I still use after over 2 years of being in business. My SCORE mentor helped me lay the foundations of my business and helped me with valuable advice along the way. We reviewed financials every 3 to 6 months which helped me stay on track of my expenses and set sales goals. He also helped me create a winning business plan.

Please describe the specific ways that your business has been successful and how it will grow in the next year.

I started the business in 2016 and launched with one product: avocado oil under brand: Neomega. In the Spring of 2017 we launched a new product line with whole herb infused avocado oils in 5 flavors: rosemary, basil, chili, roasted garlic and ginger-turmeric-orange. Our oils are one of the most innovative currently on the market using a unique whole herb infusion process and novelty flavor We closed our first full year of selling with 3600 units sold and met our goals for the year. The oils are a hit with consumers, and have received stellar reviews from industry experts like Phil Lempert and some customers who claim they only eat salad now with our ginger oil. Our goal is to innovate in clean, tasty and healthy eating with our products.
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