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Corning Opera House

Submitted by: De Heaton
State: Iowa
City: Corning

Business Description

Multi-purpose historical facility that honors our communities heritage, enhances cultural experiences and offers diverse entertainment and educational opportunities.

The following responses will be considered in judging for a SCORE Award.

How has working with a SCORE mentor helped your business?

Our SCORE mentor is helping with our website and Facebook. First, she taught us about the value of descriptions on individual webpages and helped us update our information. Second, she evaluated our website and we've made changes to make our brand consistent on all pages. Third, we've learned the value of promoting our business, using the Facebook header like a billboard. Fourth, we've discussed a variety of marketing ideas and starting to implement more of them, such as building upon our reviews, the value of live streaming, the 80/20% rule for Facebook information and call-to-action buttons. We look forward to learning more.

Please describe the specific ways that your business has been successful and how it will grow in the next year.

Since our restoration in 2012, our business has steadily grown. In 2017, we saw growth in the number of rental opportunities, the number of people attending our events, more educational opportunities were offered and more youth involved in our musicals. We were named the Chamber of Commerce's 2017 Business of the Year. For 2018 our growth continues as we are renting a space to a local artist to teach classes on a regular basis and looking at ways to partner with other businesses.
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