VIELÄ crafts sterling silver jewelry fresh pressed from a palette of wildflowers, leaves, grasses, shells and sea life. VIELÄ is featured nationally in museum stores, galleries, and fine art shows.
What makes your business one of the best small businesses in your community?
I believe a thriving society is dependent on the preservation of art, literature, history, science, and culture. It is a Guiding Principle for my business, and I have focused my efforts specifically in the Museum and Cultural Institution retail sector.
As the Founder and Designer of VIELÄ Jewelry, I served on the global Advocacy Committee of the Museum Store Association, which this year developed and produced the first inaugural Museum Store Sunday event. Over 700 institutions, in 10 countries, on 3 continents participated, engaging their respective communities with outreach programs and special events and activities, each tuned to the specific mission of each non –profit institution and their respective museum store. VIELÄ Jewelry is proud to be one of the five Founding Sponsors of this annual global event, and looks forward to many years of international relationship building stemming from this accomplishment.
The following responses will be considered in judging for a SCORE Award.
How has working with a SCORE mentor helped your business?
SCORE has been instrumental in helping me convert my passion into my business. I view my mentors as my trusted advisers, my sounding board, and my friends. They always keep my best interest at heart with encouragement, constructive criticism and creative ideas. My dedicated mentors have assisted with developing a wholesale pricing structure, creating a cohesive product selection, brand refinement, strategic marketing initiatives, creating a business plan, testing growth ideas, and refining my manufacturing processes. Additionally, I received specific training from SCORE on the Quickbooks platform and legal protections for intellectual property, as well as workshops on topics such as social media, business research and financing.
Please describe the specific ways that your business has been successful and how it will grow in the next year.
VIELÄ began as a small creative endeavor. With hard work and strategic guidance, VIELÄ is now featured at The Barnes Foundation, Winterthur Museum, The Calvert Marine Museum, and Thomas Jefferson’s Monticello. With the new Museum Store Sunday contacts, VIELÄ is poised to expand deeper into the museum store sector. We plan to expand into the resort sector, where the Endless Ocean and Walking Trail Collections are a complement to the coastal and mountain experiences of resort patrons. Coordinating products such as ornaments and personalized jewelry are being developed. Additionally, we are designing a line of original box sets for the Amazon Handmade marketplace, featuring VIELÄ custom silk scarves paired with a coordinating jewelry item.