Pip & Grow
At Pip & Grow, we manufacture the Smitten Sleep System - an eco-friendly, portable bassinet designed to reduce the risk of SIDS. We believe in beautiful, ethically-made baby products.
The following responses will be considered in judging for a SCORE Award.
How has working with a SCORE mentor helped your business?
Jon is my brain trust. He is my cheerleader. He gives me honest advice, even if it's hard to hear. He connects me to other experts who can help me. He gives me perspective. He helps me identify obstacles and figure out solutions to work around them. He let's me work on my own time, but doesn't allow me to get lazy. He keeps me from getting discouraged on this wild ride. Jon keeps me sane!
Please describe the specific ways that your business has been successful and how it will grow in the next year.
2017 was our first full year in business. We learned a lot this year and secured our first significant wholesale orders, as well as honed our DTC outreach strategy. We have shown that if we can reach our target market, they will purchase our product. With a proven product and defined audience, our next big step is to reach more of our market through advertising and earned media to continue to grow. We have estimate requests for more than 10K boxes, a pilot program in place with a company with more than 23K locations worldwide.