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Pearl Equestrian

Submitted by: Natalie Martin
Business Website:
State: Ohio
City: Goshen

Business Description

Pearl Equestrian is full service coaching and training barn for dressage and eventing riders. We focus on helping young ladies reveal their potential both in the saddle, and in daily life.

What makes your business one of the best small businesses in your community?

I have dreamed of having my own horse farm since early childhood. Pearl Equestrian is the manifestation of a little girl’s dream, determination, and a ton of hard work. In 2014, it started as a side business of teaching riding lessons on week nights and weekends. In 2016 I quit my day job to travel to clientele full time. At the beginning of 2017, I rebranded from NCM Equestrian to Pearl Equestrian to promote the girl-power side of my business, and better represent how I am revolutionizing business in the equine industry by integrating technology and client-focused professionalism to the antiquated horse world. By June of 2017 I acquired my farm with full equestrian facilities, and opened a premium, full service coaching and training facility for girls and young women. Pearl Equestrian is growing fast, bringing business sense to the equine industry, and empowering young girls to become successful women both in the competition ring, and in daily life.

The following responses will be considered in judging for a SCORE Award.

How has working with a SCORE mentor helped your business?

When I first met Rik and Jay, I was barely making ends meet with a handful of clients. My ideas were big but my path vague and disorganized. My confidence as a business owner was low and they helped me fully realize my potential. They helped me focus my branding, form a strategic marketing plan, and make wise decisions as my business rapidly grew.

Please describe the specific ways that your business has been successful and how it will grow in the next year.

A year ago I was launching my re-branding from NCM Equestrian to Pearl Equestrian. Since then I have grown from a sole proprietor traveling all over the city to my clients, into an LLC with a full training and coaching facility where my clients come to me. There was a lot of labor and startup costs in the first six months of obtaining the new facility. Now, as things are settling into a routine, I am focusing on growing my teaching, training, and boarding business at Pearl Equestrian. We will begin hosting competitions, seminars, and camps in 2018. I expect revenue to grow from approximately $40k in 2017 to more than $100k in 2018.
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