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CraniaLogix

Submitted by: Brooke Bauer
Business Website: http://www.cranialogix.com
State: Texas
City: Plano
Scoreprize badge This business won a SCORE Award!

Business Description

CraniaLogix provides unique after school enrichment classes that teach kids how to be "Nacho Average Brains"!

What makes your business one of the best small businesses in your community?

Meet my sidekick, Nacho! As you can see, Nacho has an EXTRAORDINARILY large brain. How did it get so big, you ask? By taking CraniaLogix classes, of course! He’s a "Nacho Average Brain"…get it? Remember kindergarten center-time where you couldn’t wait to explore and create? Kids still need that well after kindergarten. That’s what CraniaLogix is all about! In after school enrichment classes at the schools, our teachers engage kids in unique thinking activities, lessons and games that stretch kids’ brains to think outside the box, to wonder, to take risks and to explore things that excite them…to be Nacho Average Brains! With SCORE’s help over the past 3 years, CraniaLogix has gone from having 2 teachers reaching 80 kids in one city to 17 teachers reaching nearly 1,000 kids in 3 cities and even another state! Winning this award would provide us the necessary tools and funding to continue Nacho’s mission of empowering kids to be...Nacho Average Brains!

The following responses will be considered in judging for a SCORE Award.

How has working with a SCORE mentor helped your business?

When I started CraniaLogix, I was a teacher with an idea to start an after school enrichment company with no business experience at all. SCORE has helped me build my business from the ground up. Through many one on one sessions, workshops, and online tools, my mentors have helped me develop a business plan, learn and utilize QuickBooks, brainstorm marketing strategies, network with other entrepreneurs, understand and analyze financial statements, write an employee handbook, effectively hire employees, etc. They have stayed by my side through the good and the bad, encouraging and coaching me through every facet of starting and running a business.

Please describe the specific ways that your business has been successful and how it will grow in the next year.

In less than 3 years, CraniaLogix has gone from having 2 teachers in 4 schools reaching about 80 kids, to 17 teachers in over 20 schools reaching nearly 1,000 kids in the North Texas area. In February, CraniaLogix will be expanding to Georgia! The goal is to expand to other states and even other countries in the near future through franchising or licensing. Other growth opportunities have also come about such as curriculum writing for other programs, public speaking engagements and parent and teacher training workshops.
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