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Yellow Scope

Submitted by: Marcie Colledge
Business Website: http://www.yellow-scope.com
State: Oregon
City: Portland

Business Description

At Yellow Scope, we make a different kind of science kit. Our kits take girls seriously – they’re chock full of REAL science. No perfume or bubble gum here.

What one unique aspect of your business will make you succeed over the next year?

STEM Toys + Girl Empowerment = Success! (STEM: Science, Technology Engineering & Math) Parents want to offer their daughters all the opportunities in the world. They recognize that in our growing technological world, it’s essential to equip their girls with the tools to help them succeed. STEM Toys for Girls is an exciting, new, rapidly growing market. Yellow Scope is poised to be a central player in this area. What we're doing is unique – creating a line of high quality, rigorous, creative (and FUN!) science kits for girls. As scientists and moms, we’re committed to our mission to get girls excited about science and close the gender gap in STEM. In just over 2 years, we’ve already experienced tremendous traction and success: • released Foundation Chemistry Kit in spring 2015 • released Acids, Bases & pH Kit in fall 2016 • honored with several prestigious industry awards – Parents’ Choice Gold, Dr. Toy Best Toys, and 2 years running, both of our kits were selected as Finalists for the Toy of the Year, the “Oscars” of the toy industry • developed multiple sales channels: direct from our website, Amazon, 120+ specialty retail toy stores, and Barnes & Noble (375 stores) • increased sales volume by 60% from 2015 - 2016 We’re now poised for even greater growth. This year we plan to release a 3rd kit, Genetics, Traits and DNA, along with a Science in Your Mailbox subscription plan. Winning this grant will go a long way toward helping us realize these goals!

How does your business make a positive impact on the community?

At Yellow Scope, our goal is to empower girls. Young girls start out seeing themselves as scientists, but sadly as they grow up, they lose confidence and interest in science. They’re bombarded with messages that “science is a boy thing.” A recent study in Science magazine reports that girls as young as 6 identify “brilliance” as a male trait. At a time when the world needs more women in science, this is a real shame. We want to change this message by connecting girls to the amazing world of science all around them. Given the positive feedback we’re hearing from parents and girls, we know we’re succeeding! In our own community, we partner with groups like Girl Scouts and Girls Inc. to give all girls hands-on experiences with science.

What would you do with a $1,000 Sam’s Club gift card, training, and help from a SCORE mentor to grow your business?

Winning this grant would be huge for us! One of our major expenses at Yellow Scope is inventory. The Sam’s Club gift card would allow us to purchase 1875 pounds of baking soda, one of the key components in our Foundation Chemistry Kit. This is enough baking soda to make 7500 kits – the number of kits we’re on track to sell in 2017! We’d welcome input, advice and training from a SCORE mentor. We were fortunate to be part of a start-up incubator in Portland and we’ve benefitted greatly from working with a variety of business experts. As scientists, we’re eager learners and have been told we’re very “coachable”. We’re always looking for new ways to grow and improve our company.
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