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Second + Seven

Submitted by: Karina Dorn
Business Website:
State: Mississippi
City: Columbus

Business Description

Hey there! We are Second + Seven - a personal finance strategy firm that focuses on helping people align their finance and their core values (or human-centered finance, as we like to call it.)

What one unique aspect of your business will make you succeed over the next year?

Human-centered. The work we do at Second + Seven goes way beyond the numbers. It’s about touching someone’s soul - helping them find hope, direction and purpose that is communicated through their relationship with their resources. Believe it or not, people don’t actually want someone telling them how to use their money. So, we don’t. Instead we give them the knowledge and tools they need to make empowered decisions and create a space where it’s okay to make decisions based on their priorities - even if it goes against the grain. When we work with people, they become our friends and we become their cheerleader and safety net. That approach is what will sustain us - because when people know you value them as a human above anything else, they notice that and they tell their friends. We also know there are ways we can improve what we bring to the table when we connect with people. Although we are great at communicating one-on-one, we struggle with curating valuable social media content in a way that won’t bore the socks off of our online community. We’d also love to make what we do more accessible by creating interactive workshops for people who are either priced out of our one-on-one services or don’t want that high level of involvement. The grand prize would allow us to outsource content management, freeing up our time for the stuff we are really good at and hire a brand strategy agency who will help us turn the knowledge in our heads into awesome, one-of-a-kind workshops.

How does your business make a positive impact on the community?

10% of our revenue is used to give back to our community - in whatever way feels best. Often that means donating to animal rescue organizations (we are huge puppy lovers), but sometimes we give to other causes as well.

What would you do with a $1,000 Sam’s Club gift card, training, and help from a SCORE mentor to grow your business?

After working both in companies that did and did not have clearly defined internal processes, we’ve come to realize how important those are, especially for a growing business. A SCORE mentor would be a huge help in getting our own processes clearly defined in an efficient and effective way. We also recognize that although it feels like we’ve learned a lot in the first year and a half of business, there’s even more information out there that we haven’t learned and might not even know we need to learn. Working with someone who is experienced with small business growth and development would ensure that we are moving in the right direction. A Sam’s Club gift card would allow us to upgrade some office equipment and replenish our office supplies.
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