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Computer Central

Submitted by: Phil Sigler
Business Website:
State: Idaho
City: Boise

Business Description

At Computer Central, we put our customers first. We have dedicated team of experts who happily answer questions while providing lowest prices for computers and service needs.

How does your business make a positive impact on the community?

We sponsored Boy Scouts of America and other local non-profit organizations for the last 18 years. Additionally, the community knows we save time and money for our customers by getting things right the first time. When customers walk in the door, they have the confidence that we provide the lowest prices in the Treasure Valley and our professionals will exceed their expectations.

What would you do with a $1,000 Sam’s Club gift card, training, and help from a SCORE mentor to grow your business?

We would use the money to help our company with advertising. We would purchase marketing materials such as flyers, banners, and signs to make our building more visible to commuters.

The following responses will be considered in judging for a SCORE Award.

How has working with a SCORE mentor helped your business?

Our SCORE mentors helped us with strategies on dealing with a constantly-changing technology market. Since customers can buy laptops and computers online, we had to change our primarily retail-focused to service. We differentiate ourselves by providing on-demand professionals to answer questions and soldering services where no one in the Boise area or online can provide.

Have you had to overcome any obstacles along the way to build your business?

Our computer business is highly dependent on retail and service sales. Hence, when the weather is undesirable, customers would buy online or wait until their next convenient time to get their computers fixed. Almost every winter, we would encounter drastic drop in sales, but we would overcome them by using business strategies to increase sales for the other seasons. For example, we would push social media and sales more frequently after tax season when people begin to get their tax returns.

How will you utilize the marketing video and national recognition of winning a SCORE Award to help take your business to the next level?

Since most of our business has been generated through word-of-mouth, marketing video and national recognition would dramatically increase exposure. We are confident that we provide the lowest prices and dedicated customer service. However, without a large marketing budget, it is difficult for potential customers to know the incredible service we can provide for them. Winning this award will take us to the next level we have been shooting for.
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