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Touright Bicycle Shop

Submitted by: David Sperstad
State: Minnesota
City: Little Falls

Business Description

Touright Bicycle Shop is an independent local bike shop. We offer sales, service and friendship to all who walk through the door regardless of what bike they buy or where they bought it from.

What one unique aspect of your business will make you succeed over the next year?

The owners! There isn’t another shop, let alone another bicycle shop, with owners like Susan & David. Their welcoming and gracious personalities, their passion for cycling and their desire to get everyone on a bike is genuine. You feel their enthusiasm when you walk in door. Touright is a place of community and become a hub of activity. All are welcome and appreciated for simply one reason. Touright’s desire to have everyone involved in cycling. As people continue to ‘find’ Touright they return and tell their friends, (cyclist and non-cyclist alike) about the special experience of Touright. Dave & Susan are not only passionate about the shop, but about helping others be healthy through cycling. They strive to give all riders the right bike fit; no matter their ability. Sue and Dave believe that that everyone deserves the opportunity to bicycle regardless of age, health, income, education or background. This is the mission of the store. Touright helps improve each individual’s health and enhance the livability of Little Falls by helping people gain access to cycling. Be it a matter of getting comfortable behind the handlebars, or to continue to add miles under their saddle; we want to help you “ride right” – a few miles, across the country or around the world. That’s what makes Touright Bicycle Shop more than just a bike shop! What is it that will make Touright successful? It’s Susan and David’s dedication to enriching the community through cycling!

How does your business make a positive impact on the community?

Touright creates biker ‘gangs’ out of families by providing bikes for every family member-trailers to trikes. Touright promotes wellness in the community by providing a “home base” for cyclists of any age, gender or ability. Our shop fosters relationship building in the saddle or by sitting and staying awhile at the shop.We break down any barriers to riding a bike and develop unique, community-based programs for people to enjoy the benefits of bicycling.Our local rides bring all ages together for adventure, learning and fellowship.Riders learn how to ride safely and maintain their bikes in a supportive, hands-on environment.Touright helps build community,gives individuals the confidence and skills to deepen a life-long love for biking.

What would you do with a $1,000 Sam’s Club gift card, training, and help from a SCORE mentor to grow your business?

We would use the gift to assist with community building through continued marketing and branding of Touright as a family friendly bicycle shop. There are many advertising and marketing materials available at Sam’s. We would develop more family friendly group rides and education classes.We want to develop the ability to play music loud enough to be heard, on group rides via blue tooth.Seeing and hearing our rides will attract encourage others to join.We are always in need of office supplies, ink, toner, paper products and will soon need to replace at least one our computers. We also want to increase the signage and advertising reach of Touright.Of course we would seek advice from the SCORE mentor to help guide us to best use the gift car

The following responses will be considered in judging for a SCORE Award.

How has working with a SCORE mentor helped your business?

Dick and others have given us a common sense and a strategic sense of purpose since before we began this endeavor. The mentor has provided an outside, impartial opinion of Touright. Initially we were asked, “How can I be of help?” our response was, and at times still is “We’re so new at this owning our own business thing that we don’t even know what to ask! Help!” He has stopped in, emailed, listened, tried to understand and has helped us see the many aspects needed to become small business owners. He’s helped us stay focused on numbers that are significant like sales, margin and overhead costs. We have gained perspective and a deeper understanding of what it means to be a successful small business.

Have you had to overcome any obstacles along the way to build your business?

The biggest obstacle has been to be ‘comfortable enough’ with income to hire someone so that David can take a day off and go for a bike ride. He is currently working 70+ hours a week. David is the ‘face’ of Touright along with Coco, the shop dog. It was hard for him not to be there in our initial growing days. People expect him to be present and ask “Where’s David?” when he’s not. Our customers have been comfortable with him, trust him and his style is part of the Touright brand. We would like to be able to train and pay someone in who is competent enough to welcome the customer, but help them “ride right”! We would like this person to compliment to David’s style, yet bring fresh ideas to Touright.

How will you utilize the marketing video and national recognition of winning a SCORE Award to help take your business to the next level?

We would put it to use it through the advertisement and promotion of said award. This would help us continue to grow the Touright brand. We could increase advertising via social media, local media and regional media. With Touright’s community focus the award would not only help Touright but the larger community as well. This award would help Touright enhance our mission to promote wellness through increased participation in cycling. Touright also strives to increase the ability for the BMXers, scooter and skateboard riders to feel accepted and as if they belong by giving them a place to ride. Touright is working with others toward a BMX/Skate park in Little Falls. This award would provide the credibility needed to achieve this goal.
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