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Grillo Essentials

Submitted by: Gina Grillo
State: New York
City: Greenwich

Business Description

Grillo Essentials, LLC. DBA Grillo Essentials. Gina Grillo; owner, designer, producer, wholesaler and eCommerce retailer of fine personal care products essential to a simplified, more relaxed life.

What one unique aspect of your business will make you succeed over the next year?

Grillo Essentials products are created out of necessity, which; as the saying goes, is the mother of invention. Grillo Essentials' tag line is 'The luxury of simplicity.' It is these two guiding principles from which Grillo Essentials products are created. Having Lyme disease, my passion for prevention and desire to be a part of the solution drive me daily. Grillo's Essential Insect Repellent (a natural, essential oil repellent for dermal application) is the most unique aspect of my business. It will drive my company to greater success for this coming year and many to follow. This product has been extensively field tested and market tested in the northeast U.S. for its ability to repel ticks, mosquitoes, black flies, etc. Each ingredient in the formula was chosen for its proven repellent qualities, pleasant scent and the lasting nature of the fragrance. Many unique aspects of this powerful proprietary blend are notably different from other repellents on the market: All natural, concentrated, non toxic - Frosted glass roll-on tube maintains purity, integrity and formula potency - Non-aerosol tubes eliminate inhaling air borne repellent particles - Carry in pocket for ease of use and quick, pulse point applications - Does not stain fabric - Sophisticated, attractive, long lasting unisex scent - Meets TSA size regulations. Primarily driven by word of mouth and social media marketing, sales for this product have quickly outperformed all other Grillo's Essential products.

How does your business make a positive impact on the community?

Grillo Essentials redefines the term 'community' to include not only the northeast, but also the national community and beyond. Our global community is now very connected. Grillo Essentials utilizes diverse platforms; social media, eCommerce and brick and mortar, to reach its many audiences. As the number and severity of insect borne illnesses increase, folks wishing to enjoy the outdoors (whether a backyard or a mountaintop) are challenged to find an effective repellent, that is safe, pleasant and easy to use. Grillo's Essential Insect Repellent fills that need, offering the peace of mind people are seeking as they enjoy their time outdoors. The demand for this product will only continue to grow.

What would you do with a $1,000 Sam’s Club gift card, training, and help from a SCORE mentor to grow your business?

Though my business runs on the motto "The Luxury of Simplicity," my antiquated computer and software do not. A $1,000 Sam's Club award would be a time saver for me! A laptop enabling internet access, and an upgrade to my outdated image editing program, would replace my current set-up; where I do my design work, transfer to a flash drive and then transfer to a notebook for upload to the internet. A SCORE mentor will aid with additional streamlining, refining and expansion. The potential for a $25,000 grant is particularly exciting, as it will accelerate hiring of new employees and a larger facility. I look forward to any training that is offered and believe it will aid me in these endeavors and all aspects of my business!
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