Greater Works LLC
Darla Davenport Powell
Greater Works LLC is a children's entertainment company whose mission is to spread its message of cultural diversity, inclusion, and the celebration of differences through toys, books, and animated TV
What one unique aspect of your business will make you succeed over the next year?
National and international marketing and publicity.
How does your business make a positive impact on the community?
By empowering youth and young adults with positive images and messages that celebrate the beauty and humanity of all people. All children should see themselves represented positively in the books they read, the toys they play with and the TV shows they watch; a confident child grows up to become a confident adult and knows that which makes us different, makes us special.
What would you do with a $1,000 Sam’s Club gift card, training, and help from a SCORE mentor to grow your business?
I would buy children's books, educational materials and games to gift to the I Am Enuf Foundation, a not for profit organization that empowers at risk and special needs children & youth. I would use the training and Score mentorship to help develop strategic partnerships with vendors, retailers and eCommerce sites to promote and sell merchandise to the mass market.
The following responses will be considered in judging for a SCORE Award.
How has working with a SCORE mentor helped your business?
It has helped me gain my DBE. OSMBA, and women owned business certifications; also assisted in my updating my business plan.
Have you had to overcome any obstacles along the way to build your business?
My entrepreneurial journey has been filled with opportunities disguised as obstacles. I've heard so many 'No's'; your product doesn't have mass appeal, if you would have gotten here 6 months earlier, your Niya doll is before its time, we already have one ethnic doll, the toy industry is very risky and we won't be able to fund you, your dolls were dumped in a landfill and sold at a government auction, you need entertainment (tv) to drive your product, how can your doll line compete with the likes of Mattel?
How will you utilize the marketing video and national recognition of winning a SCORE Award to help take your business to the next level?
It will give my company and products greater exposure to prospective investors, retailers, vendors and customers. The SCORE Award to an entrepreneur is like a Grammy to a musician. It puts you on another level and opens doors to new opportunities that help expand your brand.