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Desserts Out The Jar and More

Submitted by: Yashica Mc Kinney
State: Missouri
City: Saint Louis

Business Description

We create unforgettable sweet memories with our individually-crafted, great tasting home style gourmet desserts, conveniently packaged in authentic Mason jars, to lock in freshness and flavor.

What one unique aspect of your business will make you succeed over the next year?

The unique aspect of our business is that we are an innovative bakery that personalized a variety of home-made gourmet desserts available in convenient packages mason jars for family and friends to enjoy on the go. Our target audience is busy individuals that have an appreciation for delicious, gourmet desserts and individuals that are conscious of the importance of portion control and eating desserts in moderation. By providing our customers the opportunity to select their ingredients and watch the preparation of their desserts creates a personalized touch and provides the unique selling point of our business. We have over 30 different flavors in the category of cakes, puddings, and pies. Our best seller includes our “Famous Banana Pudding , Caramel Turtle Cake and Peach Cobblers, just to name a few. We also offer sugar -free options and in development of creating a gluten-free dessert jar line. Desserts Out The Jar focus on the "3 C's" “Comfort Creations”- "Desserts Out The Jar" is dedicated to providing the highest quality sweet treats that have the tasty, personalized attention of Grandma’s best. Convenience- Individually-crafted for on-the- go lifestyles. Customer Service- Personal contact to show customers that we care and to create a positive experience. This will be and has been the proven remedy for our success.

How does your business make a positive impact on the community?

We provides employment for at risk youth, adults and underserved in our communities We providing life skills and educational skills, manufacturing and marketing skills, demonstrating to youth and adults how the product is made, priced, produced, market, and sold. This in return will give individuals the confidence and capability to provide for their families and to become productive citizens. We have partnered with SLATE Employment Agency and provide a safe haven for adolescents (Mentoring Program) to take cupcake design classes while receiving information on entrepreneurship and leadership skills. We also participate in Career Day with local schools such as Cardinal Ritter College Preparatory and Elaine Stevesons College.

What would you do with a $1,000 Sam’s Club gift card, training, and help from a SCORE mentor to grow your business?

As a faithful customer of Sam’s Club, I would use the Sam’s Club gift card to purchase inventory that will assist in furthering the expansion of my company. I would seek out training and help from SCORES to scale up my business so that we can have an imprint as being the leading innovative bakery in the nation. I would do that by developing a strategic plan with SCORE mentor and following the instruction and guidance of those who are expertise in the field of mass production and manufacturing.

The following responses will be considered in judging for a SCORE Award.

How has working with a SCORE mentor helped your business?

Working with my mentor has given me that extra push that I needed in being a first time business owner. When I requested my initial meeting with Mr. Shapiro, I did not know what to expect. I had a business idea that was in the infant stages of development. My mentor, encouraged me to pursue my dream and gave me the resources (workshops, networking, and information) to become a legal entity and develop a solid foundation in small business start-up. Even at this level of business, I frequently refer to my mentor for guidance in my process of expanding my brand and business.

Have you had to overcome any obstacles along the way to build your business?

I have encountered and overcame a plethora of obstacle. I began his journey as a paid hobby for a second income that grew into a wildly popular product and profitable business. I launched my business out of my small apartment kitchen in November of 2014, the business grew and in 2016 moved into a commercial and kitchen and office. Because I did not know what entrepreneurship was, I had to learn through error sometimes. Getting the business established and incorporated as a legal business presented challenges. Finding a commercial kitchen to mass produce my product presented challenges. Funding for small businesses has presented challenges. However, I have gained the knowledge, resources, and connections to combat most of those challenges.

How will you utilize the marketing video and national recognition of winning a SCORE Award to help take your business to the next level?

I would like for every person to have the “Jar Experience” because whatever you can bake, we can make IN A JAR. In gaining massive attention from potential customers would be the fuel to the fire to promote and launch Desserts Out The Jars in other major cities and states. It will also bring some positive enlightening to local news in St. Louis Mo. Desserts Out The Jar is ready for the world to finally witness what the newly reconstructed “American Dream” is. That dream is of how one of Americas small business owners could start a with an idea, develop it into a home base business, expand the business from commercial kitchen to a nationally known business that provide goods and services to its community and beyond.
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