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WhatBox Inc.

Submitted by: Mazy Holiday
Business Website:
State: Alabama
City: Birmingham

Business Description

WhatBox makes innovative and sustainable products for future generations. WhatBox rethinks everyday ideas from durable medical devices to indoor air filters.

What one unique aspect of your business will make you succeed over the next year?

The vision and perseverance of our founder and President, Mazy Holiday, is the reason we have gained incredible traction in the short one-year period with FragranceFilters™ and SmartWalk™ fall detection technology. In only 2 months after launching FragranceFilters™, we acquired a lucrative contract with and signed a contract with a 3PL in Canada. SmartWalk™, an IoT device that sends fall alerts without a subscription, calls 911 and collects user data, has garnered attention from the University of Alabama-Birmingham and Southern Research Institute for potential partnerships in developing this technology. Sure, there might be a little luck involved, but the success we’ve achieved so far is born from a do-or-die attitude and the work ethic that comes from Mazy's roots as a farm girl. The drive to keep going no matter what, however, cannot be taught. That you must be born with.

How does your business make a positive impact on the community?

The products we develop have a three-fold effect. Our first priority is to create products that can be reused, recycled or are at least biodegradable - waste not, want not. Thus far, we have also been successful in keeping our manufacturing and development solely in the US. And finally, creating meaningful jobs for Americans is not our only goal, but creating a job that our employees love is important to us. We've all had jobs we didn't care for, but if you feel like what you're doing matters then the company thrives, the employees thrive, and you've left a mark on the world that goes way beyond any product you sell.

What would you do with a $1,000 Sam’s Club gift card, training, and help from a SCORE mentor to grow your business?

The gift card would go towards office supplies. SCORE mentorship is invaluable as we have found by using the services of our local retired executives. We have particularly found the volunteers who are experienced in start-up companies to be most helpful. But, we still have a long way to go, and more products to launch. The mentorship of these volunteers is crucial to the success of a startup whose capital is limited.

The following responses will be considered in judging for a SCORE Award.

How has working with a SCORE mentor helped your business?

Terry Johnson has given great advice on how to approach potential customers, and general advice on launching a new product and the steps it takes to bring a product to market.

Have you had to overcome any obstacles along the way to build your business?

Yes, good help is hard to find (of course), and navigating the unchartered waters of Walmart has been, to say the least, challenging.

How will you utilize the marketing video and national recognition of winning a SCORE Award to help take your business to the next level?

Social media! Additionally, we will be using these materials in our search for our first round of funding which we are embarking on as we speak. We are applying to accelerators as well as ramping up for a round of equity crowdfunding.
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