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Black Girls Wine

Submitted by: Shayla Varnado
Business Website:
State: Virginia
City: North Chesterfield

Business Description

The premier wine destination for women of color, Black Girls Wine is a lifestyle brand that promotes Black Girl Magic while influencing the way that women of color experience the world of wine.

What one unique aspect of your business will make you succeed over the next year?

Black Girls Wine will be successful because it is the only lifestyle brand of its kind. The one thing that sets us apart is that Black Girls Wine is a platform where the Black Woman's accomplishments and her indulgences can be celebrated in one space and at one time inclusively. Black Girls Wine will honor women in various industries from engineering to marketing by hosting an annual award ceremony as well as celebratory wine tasting events throughout the year. It will be the red carpet Oscar experience for every day women who are accomplishing their dreams and making a difference in their community. We believe in celebrating excellence. The idea for our club comes from a true millennial wine lover. We need more options and unlimited access to labels around the world. Our Wine Club will continue the spirit of celebration by providing a platform for black owned wine labels to be featured, purchased, and sold to our members. This will promote connecting and empowering our community by supporting black owned labels while providing access to our members for other labels as well. By providing direct access to the African American consumer wine labels around the world will have a way to connect and sell to an audience that has often gone unnoticed in the industry. Black Girls Wine will bring the people to the wine and promises to only promote the absolute best of the best. Our audience trust us and we trust them.

How does your business make a positive impact on the community?

By empowering our women we are empowering our community and igniting a fire of inspiration for young women of color around the world. Black Girls Wine will offer mentorship programs and workshops in the community to expose young girls to the various paths of success that are possible to them regardless of their background. Our one-on-one sessions will feature hands on dream building and development activities that will help young women discover what they are passionate about and provide a window of possibilities for them to see that dreams do come true.

What would you do with a $1,000 Sam’s Club gift card, training, and help from a SCORE mentor to grow your business?

The Sam's club gift card would help with the purchases that will be needed for the first annual Black Girl Magic & Wine Awards Gala, a celebration and fundraiser for money that will be put back into the community for mentorship programs and development. The award for training and mentorship would be a huge help because since launching last year the brand exposure, growth, and interest have grown tremendously. With the rapid pace and growth of the business it would be great to have the insight of an experienced business professional for possible ways to accomplish the next steps for the Black Girls Wine brand.
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