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Shabby Chick Smart Clean

Submitted by: Amber Malcom
State: Oklahoma
City: Duncan

Business Description

Shabby Chick is a female veteran owned manufacturing company in Duncan, OK, specializing in 100% all-natural household products. We use only ingredients that are safe for people, pets, and the planet!

What one unique aspect of your business will make you succeed over the next year?

The unique aspect that gives our business a distinct advantage over others is the fact that we have three full time, extremely dedicated owners with the ability to work at Shabby Chick as our only full time endeavor. Each owner has their own special skillset they bring to the company. Amber Malcom, CEO and Founder of Shabby Chick, is an Air Force veteran as well as a former practicing attorney and brings the research, product making, and business skills. Jason Malcom is a Navy veteran trained in photography and graphic design as well as a former elementary teacher. Jason runs manufacturing, sales, and is the FIOO… Figure It Out Officer. Diego Quirino is a trained graphic artist, a soap and product maker, and is the social media director for Shabby Chick. Over the past 12 months, we have dedicated ourselves to a grueling tradeshow schedule opening inroads to markets, focused our brand to 5 core products, and have put in place an industry trade show schedule that is nationwide for 2017. Our headquarters in Duncan, OK, is ideal because of the great workforce pool we have available. We are poised to employ 30 to 50 full time employees in the next 3-5 years. The demand for safe, natural products is increasing dramatically, and our products are simply the BEST. We use only the purest ingredients that have been exhaustively researched for effectiveness. Our sales increased over tenfold from 2015 to 2016.

How does your business make a positive impact on the community?

Shabby Chick gives back to struggling Oklahomans! We work actively with organizations such as Sought Out Ministries Homeless Shelter, DHS Care Portal-Stephens Co., Mother’s Day Purses (purses for single moms on Mother’s Day) to supply free cleaning products to those in need. We believe in helping our neighbors whenever we can. We are also dedicated to making Shabby Chick one of the most sought after employers in the area. We won’t just supply jobs, we will provide opportunities and better lives for those who join our team. We will do this through financial training, open book management, and using comprehensive strengths and skills tests to ensure applicants are placed in the most effective positions for both the employee and the company.

What would you do with a $1,000 Sam’s Club gift card, training, and help from a SCORE mentor to grow your business?

Shabby Chick is in the unique position of having a federal ethanol manufacturer’s license. Because we manufacture our own ethanol as an ingredient, we use a LOT of sugar. Sam’s Club has been the cheapest source of sugar we can find. We use lots of paper towels in our demonstrations and shopping bags at tradeshows. A $1,000 gift card would be a WONDERFUL offset to those expenses, allowing us to increase a bulk order in another area. In addition, the Shabby Chick owners are dedicated to constantly improving our business. Training is always taken seriously and lessons learned are applied toward growing the company. Our SCORE mentors have been contributory in teaching us numerous aspects of our business and focusing our efforts.

The following responses will be considered in judging for a SCORE Award.

How has working with a SCORE mentor helped your business?

Working with a SCORE mentor has been invaluable. Nick Tarte has guided Shabby Chick around many obstacles that budding entrepreneurs encounter. Mr. Tarte got our company to focus on our target market, how to market our products, and even offered input with label design and packaging. Mr. Tarte also showed us how to slim down our product line to our 5 core products and focus on them. His on-target advice has kept us focused, motivated, and has absolutely been utilized at every step. He provided us with real world ‘homework’ that made us study and incorporate proven business strategies while encouraging us to succeed.

Have you had to overcome any obstacles along the way to build your business?

Amber Malcom started making SC’s All-Purpose Cleaner in our kitchen June of ’15, and selling a few bottles at the local Farmer’s Market along with eggs and produce. Within a month cleaners were outselling the veggies and the company started seeing exponential growth. Aug. 1, ‘16, Amber moved SC from her home to a manufacturing facility. This was accomplished despite living on the single income of an Oklahoma teacher while raising three kids. By far, our largest hurdle has been funding. We are 100% self-funded except for a small revolving loan so we know how to run lean. We are too new to qualify for many of the small business resources available so funding has all had to come from the business and influxes of our own money when possible.

How will you utilize the marketing video and national recognition of winning a SCORE Award to help take your business to the next level?

The marketing video would be a boon to our business, which is based on easily and interestingly demonstrable products. It would be used to get our story out to a much wider audience than we can contact through tradeshows alone. Increased sales would drive our production up leading to the ability to hire more people. With the influx of capital from the award, we would be able to purchase desperately needed manufacturing equipment that would dramatically speed up production time. The national exposure will certainly help soften the market in venues we are already committed to attending: Chicago, Las Vegas, Atlanta, St. Louis, Knoxville, Albany OR, Topeka, Denver, and Dallas.
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